In a market full of low-quality projects, BAT is one of the projects that is widely projected to succeed. That’s because it is the token behind the brave browser, a revolutionary browser that is expected to change how internet users interact with ads. Given that it rewards users for viewing ads that are most relevant to them, it will most likely have huge demand as more people start using the Brave browser. But is this really a compelling reason for people to adopt this browser? Getting paid a BAT token or two may not be a very compelling reason for people to use Brave.
This means that it will not be the main reason why people switch to brave en masse going into the future. So, if this is not a compelling reason to switch to brave, then what is? Well, there is more to BAT than just earning a few pennies for viewing ads, and these are probably the biggest reasons why Brave and the Basic Attention Token (BAT) will gain widespread adoption. They are as below.
- Privacy
Online privacy has become a matter of concern for most internet users. It is such a big concern that users are increasingly demanding for more regulations of big internet companies. Big online companies have so much access to personal information that they know more about a person’s life, tastes and preferences more than the individual knows about it.
The need for more privacy when surfing online will over-time create more demand for Brave. That’s because the Brave browser is built for privacy, and puts as much control as possible in the hands of the individual. This aspect to it, will play a major role in driving up its adoption going into the future. The privacy-driven demand for Brave by extension drives up the demand for Basic Attention Token (BAT) and could push up its value in the long run.
- Choice
Related to privacy is the issue of choice. Most of the adverts that internet users view are totally unrelated to their interests. Most people try to resolve this problem by using Ad blockers. The problem with this approach is that it not only denies advertisers and content creators revenues, the viewer also misses out on adverts that might actually be useful to them.
This is where brave comes in. Brave gives the user a choice, to be able to view adverts that are most relevant to them while rewarding the content creator that they most believe in. It’s an efficient system that will draw in more users to the system over time, and play a role in driving up the demand for BAT tokens, since it is the reward token on the Brave browser.
- Speed
It is not that other browsers are not fast, but Brave combines speed with other strengths as well. Brave is fast, and adds choice and privacy on top of it. This gives it an edge in the market in terms of adoption, since with fast speeds, it is a perfect package.
With these fundamentals supporting it, BAT attention token stands out as a crypto that could rise in value going into the future. Its fundamentals are dependable as compared to a significant percentage of other cryptos.
