Lately, there has been lots of FUD targeting Zilliqa (ZIL). A lot of misinformation has been spread about a possible mainnet launch delay, which if it were to happen, would hurt its price. However, the Zilliqa team is clear on this issue and continues to update the community on the mainnet. They have been clear that everything is on course as D-Day approaches. In the last few weeks, they have been clear that they are focused on the technical side of things. Today, they have emphasized this message through Reddit. Here is an excerpt from the Zilliqa team update via Reddit.
They will also be doing an AMA on the 15th to give more details on all aspects of the project, including where they are so far, and how they intend to handle different aspects of the project, including marketing.
The most important things investors will be looking forward to on the 15th is the marketing strategy. Investors will be keen to understand how Zilliqa intends to drive up marketing outside of Asia. Zilliqa is a strong project and is well-known in Asia. This has been its core support-base so far. However, with the right marketing, it can make significant strides outside of Asia. That’s because, from a technical standpoint, this is probably one of the best projects in the platforms blockchain space. It is implementing Sharding, which makes it one of the most scalable platform blockchains in the market, capable of achieving upwards of 1000 transactions per second.
In essence, a strong marketing strategy could the catalyst that pushes Zilliqa to the next level of growth after the mainnet launch. But even before the Zilliqa team does an AMA that will also touch on marketing, it is quite clear that they are making the right moves in the right direction with regards to this issue. For instance, they have recently opened an office in London, U.K. The U.K is a major western market, and if more people get to learn of Zilliqa in this country and in continental Europe, adoption rates could grow exponentially, and as a consequence, drive up the price.
Clearly, everything is looking good for Zilliqa, as the team doubles down on their efforts to have the perfect platform blockchain after the mainnet is launched. More short-term, Zilliqa is holding on strongly on a day that the entire market has been in the red. Most altcoins are down by over 3% in the day, while Zilliqa (ZIL) has lost slightly over 1% at the time of writing. That’s an indicator that interest in Zilliqa is growing ahead of the mainnet early next year. Zilliqa could easily make it to the top 20 within Q1 of 2019.