Ripple has been on a roll lately, as more financial institutions cross over to ripplenet. It is widely expected that a sizeable number of banks will start using XRapid once it goes live, in about a month. As the efficiency of XRapid becomes clear to the finance industry, XRP could pretty much become the standard for cross-border payment.
But outside of the banking industry, which company would have a significant impact on the visibility and wider adoption of XRP in the financial markets? From a quick scan of the tech world, that company would be none other than Apple. Apple and Ripple may be playing in different markets, but they both a common driving force. They both make complex technologies easier to use through innovation. In one of his speeches, Tim Cook, the CEO of Apple, had this to say about the company’s core mission.
“We believe that we’re on the face of the Earth to make great products, and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.”
This is pretty much similar to what ripple is all about. Ripple is leveraging blockchain technology to offer financial institutions a simple and frictionless way to send money all across the world.
Clearly, these are two organizations that have lots of things in common, and would benefit immensely by partnering with each other. A partnership between them would unlock immense value for both.
Apple is one of the world’s most valuable brands, and is worth over a trillion dollars. As such, any kind of partnership between it and ripple would see ripple’s profile in the market rise immensely. The news about such a move would be all over the media networks, and investors would definitely take note. The value of XRP (XRP) would rise significantly on that news alone. In fact, it would pretty much hasten the adoption of XRapid by more financial institutions all across the world.
On its part, Apple would benefit immensely from the cost efficiency that comes with XRapid. That’s because ripple has over the years perfected what stands out as the best payment method for the finance industry. It is revolutionary, and beats any touch-ups that the current tech can apply to try and compete. According to Brad Garlinghouse, current financial tech is simply outdated. Here is what he had to say about it a while back.
“Everything that happens below these services – down the stack – hasn’t changed. Ripple’s point of view is that to truly unlock innovation in the payments ecosystem, you have to start way down at the bottom. If you can reset the rail – the base layer – you can really unlock innovation…”
Since Apple is a for-profit company, and needs to deliver great results to investors every quarter, this would sure be a good deal for them.
XRapid going live
But even as the market hopes for such a partnership, things are looking up for XRP investors, even without it. XRapid is going live in about a month, and banks are already taking note. PNC bank, a bank with over 8 million clients, and operations all across the U.S has already announced that it will start using ripplenet. It joins a growing list of financial institutions such as Santander that is already using ripplenet services. As more banks understand the power of XRapid, it will be an interesting future for XRP investors. Could it a hit a trillion dollar market cap? Only time will tell, but the signs are there.