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INS Ecosystems INS aims at creating a platform that achieves seamless interaction between brands and consumers. The token targets the next generation audience including and mainly consisting of the Millenials and the Gen Z consumers. The platform does this via data-driven mass personalization. INS Ecosystem promises a myriad of advantages to both the consumers and the brands. For instance, the grocery manufacturers are able to get a direct connection to the consumers. Besides, they help to bring down or even retailer domination. Similarly, INS Ecosystem offers various smart contracts that facilitate smooth and efficient operations.

Strong Roots, which is one of UK and Ireland’s fastest growing Challenger Brand that has its focus on the Frozen Food category has partnered with INS Ecosystem. The company is excited to have joined INS Ecosystem direct-to-consumer program. The partnership will ensure that they put up a loyalty program for the consumers. The rewards are data-driven as well as personalized on the basis of the INS token.

This is one of those partnerships that fit right into each other; SINStrong Roots is a brand that has always put consumers at the center while focusing on service delivery, while INS Ecosystem (INS) has worked out a program that reaches out to the next generation consumers. The consumers in the Millennial and the Gen Z categories prefer to have a two-way communication with the brands they love. Therefore, this partnership is exactly what Strong Roots needs to serve its consumers well at the same time introduce a token based loyalty program.

Who is Strong Roots

It is a Challenger Brand started in Ireland in 2015. As earlier mentioned the company operates in the Frozen Food category. The brand is known for having approximately 1200% growth year after year since inception. Besides, they have a target of €100 million sales in just 5 years. Strong Roots makes products that appeal to the current health-conscious customer, their products are gluten-free but also, they manufacture products that are friendly to the vegan consumer as well, for example spinach bites and quinoa burgers.

INS Ecosystem welcomed Strong Roots with open arms saying it’s a perfect match. Co-founder of INS Ecosystem, Peter Fedchenkov said:

“Strong Roots is a perfect match to the INS Ecosystem concept. They have a great product and a clear vision on their consumers’ needs that helps them to gain new customers and retain their loyalty. Partnerships with brands like Strong Roots help us to fulfill our ambition to have an unsurpassed assortment on our platform. We are happy they joined!”

INS Token Price Overview

INS Ecosystem (INS) price is correcting higher as the traders usher in the weekend trading sessions of the third week of April. INS/USD is up 6.5% in the last 24 hours with an intraday high of $1.53. There is a bullish momentum in progress close to the intraday high. The 100 SMA has crossed above the short-term 50 SMA to signal that the path of least resistance is to the upside.

An upside movement was initiated breaking out of a ranging channel on the hourly chart close to $1.26. The price ascended to break some key resistance zones near $1.31 and $1.44 respectively. The buyers are currently eyeing $1.60, besides the MACD is moving deeper into the positive region which could signal more buyers to enter the market. A short-term support for INS/USD is at $1.50; however, the 23.6% Fib retracement level with the previous swing high of $1.53 and a low of $1.18 will provide stronger support close to $1.44.

INS 1-hour chart 


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