Forget the technical stuff: Marketing is key and Dragonchain (DRGN) has it right!

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There are many cryptos out there that are technically strong, but they simply don’t get enough publicity to give them a much needed break out. That’s why you will find a great platform that has all the right technical features taking years to take off, yet a relatively new project shoots up almost immediately after it launches. Marketing and publicity makes all the difference. And on this front, Dragonchain (DRGN) is one of the best cryptos in the market.  The developer team has managed to position it as a trustworthy and viable crypto that is worth investing in, and it’s working!

For instance, they have got it featured on some of the best marketing magazines in the world. This crypto has been featured on business insider, Inc, and huff post, all established media brands. Getting featured on these platforms has played a role in significantly pushing up the image of Dragonchain. It has created the impression that Dragonchain is trustworthy, which makes it quite attractive to new investors.

You know why? Because a good majority of crypto investors don’t invest based on any technical knowledge, but on what the news people are talking about! As a matter of fact, this crypto started gaining upward momentum in October 2017, when it got featured on these three magazines.  Just like bitcoin gained momentum after it started getting airtime on the mainstream media.

Dragonchain (DRGN) team also uses this crypto’s development location as a marketable asset. They know that people tend to believe in the power of technology hubs, when investing in tech companies. That’s why when investors hear that a tech startup is based in Silicon Valley, the first impression is usually that of a good project that could be worth billions in the future.  The Dragonchain team knows this and have mentioned Seattle on their website.

They have made it clear that Dragonchain was founded in Seattle, the home of tech giants like Microsoft, Amazon and Disneyland. While these companies have no bearing on the technical capabilities of the Dragonchain platform, it creates the impression of professionalism, sophistication and finesse. That’s a sure way to get people investing. Like they say in investment circles, most people make investment decisions based on psychological and emotional reasons, so you have to understand that, and capitalize on it.

Dragonchain (DRGN) also plays into the issues facing most people on a day-to-day basis, to get ahead, and I like that. Take the issue of data privacy as an example.  This is an issue that has been on the news for some time now, especially with regards to mobile applications. The Dragonchain team seems to have taken this into context by featuring it prominently on their website.

There is a part where there is a quote by the CEO, touching on privacy. It states,

“Unlike existing platforms, with Dragonchain you retain complete control of your data. Sensitive business logic and smart contract functionality is kept proprietary.”

Note that the data control part is bolded, and it plays pretty well into the investors psyche. I believe Dragonchain (DRGN) has the potential to grow significantly in coming days. It has an amazing roadmap, but on top of that, it has an even better marketing and branding strategy, which makes all the difference.


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